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Up too late
I stayed up until 4:00AM tweaking a design to no end. I have to get up at 6:30. What was I thinking?
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Made to Stick
I have recently finished reading a book centered around making ideas “sticky”. This has provided a lot of insight as to why certain ideas were successful and others weren’t. It is for far simpler reasons than you may think. Every successful idea follows the same type of structure – Simple, Unexpected, Concrete, Credible, Emotional, Stories.…
