Several years ago (3 or 4) I conjectured that we would soon see the day that cellphone networks would drop their complicated plan archetypes that melded limitations on voice and text and data (which are all just fundamentally data, by the way) in exchange for a simpler, singular [Plan]. Well, it sounds like that day is nearly upon us. Looking at the graphic above, and clicking through it to the story on Engadget, it’s clear that Verizon, at least, agrees with me.
They are adding a “Share Everything” plan, in which your only limitation is how much data you want to allot to your devices collectively. You have “unlimited” text and voice (though they’ll probably count the data you use on both), AND you cas share this allotment with up to 10 separate devices simultaneously. Granted, they’re not eliminating all their other plan offerings, but I suspect in time they will wain in popularity to the point of extinction.
Friends, the future is upon us.
P.S. The first company to simply call them the “[Company Name] Plans” wins
Andy Budd, a user experience consultant in England, doesn’t think so. And neither do I.
It’s no secret that I appreciate a really well-made logo and so, having designed a few myself, I think I am adequately qualified to adress the topic with some authority. Before I get too far, I want to say that I’ve outsourced many of these ideas to other thinkers who are smarter than myself and that you should read their articles entirely if you want to get the full value of this message.
To all of you who think your logo really matters, I want to tell you up front: your logo doesn’t matter. According to Mark Bixby,
“Your logo is only one very small part of building a successful brand. Its design is minimal in making your promise match your customers’ experience (read: branding). Design is an invaluable tool in communicating who you are, what you do, and why it matters. But if you can’t articulate these things yourself, design cannot do it for you.”
“Take the time and money and effort you’d put into an expensive logo and put them into creating a product and experience and story that people remember instead.”
Now, that isn’t to say that you should go looking for the least expensive logo you can find. Far from it! In fact, that’s exactly how NOT to design a logo. Seeking out services that encourage design competition and crowd sourcing only hurt your business and the design industry. In fact, there have been entire campaigns created around abolishing speculative work like this. Furthermore, if you think “I’ll know it when I see it”, I just want to be the second to let you know, you’re wrong.
If you’re at all serious about your business, at all interested in improving the lives of your clients/customers (as you should be, that’s the only reason to be IN business), then do yourselves both a service and do things right.
Understand what it is that you do (or want to do) and place the interests of others before your own. Only work with a credible designer who is going to work alongside you to understand why your business exists and why anyone else should care. If they’re good at what they do they’ll have a top secret process they follow in order to produce quality work and fulfill your needs.
To summarize: your logo should only speak for you when you’re not there to speak for yourself. The brand that you’re working so hard to build can only be built on fulfilled promises and expectations, not outstanding design. So, let your business speak for itself and only use your logo as a small identifier from whom the message is sent.